Franchising
A franchisor allows a third party, the franchisee, to utilise the franchisor's brand name and operational methodology. As a result a franchise agreement would normally have the following elements:
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- The franchisor allows the franchisee to use a name which is associated with the franchisor.
- The franchisee operates his business under the franchisor's trade name or trade mark so that to the outside world the franchisee is the franchisor.
- The franchisor exercises continuing control over the franchisee. Indeed the franchisor must be able to exert substantial influence and control on the way that the franchisee operates its business.
- The franchisor provides assistance to the franchisee.
- The franchisee periodically has to make payments to the franchisor.
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Franchise agreements have advantages and disadvantages for both the franchisor and the franchisee.
Franchisor
Advantages and disadvantages of franchising for the franchisor...
Franchisee
Advantages and disadvantages of franchising for the franchisee...